Monday, January 16, 2012

Jack and Coke

Aside from a less than subtle attempt to promote my employer's flagship product, what does the above subject line imply?

Certain products tend to go well together - and yet they aren't frequently manufactured by the same company, or necessarily sold in a combination (think root beer floats, hamburgers and brats, bbq chicken). These products could benefit from sharing ad fees and advertising costs - reduce the cost, put your product in your target consumer's mind and increase incremental sales.

I bring this up, because in a recent Kroger (KR) ad, I saw not a single combinatory ad - and it strikes me as an underutilized concept in the market plac.e

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