While viewing CNBC's documentary “Target: Inside the Bulls eye” I found Target's (TGT) growth story to being one of the dominant retailers in the CPG industry really interesting. In conversations with friends and family, it's interesting to see the difference in perception that shoppers and consumers have of Target compared to Wal Mart (WMT).
Recently CNBC posted an article discussing Wal Mart's attempts to break into New York City and the failures they have had and how it contrasts with Target's success.
Although Target and Wal Mart offer very similar products at very similar prices and pay similar wages, there continues to be resistance to Wal Mart's entrance into the city. Despite the fact that the stores of the two retail giants are highly similar, Target appears to have penetrated the largest urban market in the US more successfully than Wal Mart.
One can only wonder how much of this is a direct cause of Wal Mart's business practices. The bigger question is what has created a more favorable public perception of Target compared to Wal Mart and what long term impacts this will have.
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